The Seizure Of Trumps Jet Essays - Libertarian Theory,

The Seizure Of Trump's Jet The Seizure of Trump's Jet The inquiry has been introduced: Would it be directly for an administration to seize and sell one of Donald Trump's numerous Learjets so as to pay for an actual existence sparing malignant growth treatment? A repetition of this inquiry might be : Would it be directly for the administration to hold onto the property of any man so as to profit the general public on the loose? The response to this inquiry is certainly not a straightforward one. The request quickly exposes a few layered inquiries concerning the issue. One may look first into the regular privileges of man. What rights does man have as indicated naturally? Furthermore, one must consider the privileges of a man as a component of a general public or one who has gone into an implicit understanding. The third angle up for perception is the code of the specific culture of which that man is a section, for this situation the United States of America. Every one of these perspectives aggravated may yield a precise picture on whethe r an activity of the sort, seizure of private property for the open great, would be correct, ethics not considered. Be that as it may, with ethics mulled over, the unpredictability of achieving an answer may compound with each ethical hypothesis. A few people have endeavored to respond to the above inquiries among them Rousseau, the journalists of French Revolutionary archives, the creators of the United States Declaration of Independence and Constitution, and Hume with regards to ethical quality. All people appear to concur that man is brought into the world with some similarity to common rights however they differ on precisely what these rights are and their significance. They additionally observe the requirement for society and implicit understandings, yet they contend the point on precisely what ought to be remembered for such agreements and their conditions. Hume composes concerning whether such things are good. The United States Declaration of Independence, The Social Contract and Discourse on the source of Inequality of Rousseau, and the Rousseau affected French Declaration of the Rights of Man and of the Citizen all appear to concur that man is brought into the world with specific resources. In any case, the understanding stops with that affirmation. The Declaration of Independence states, We hold these facts to act naturally apparent, that all men are made equivalent, that they are invested by their Creator with certain unalienable Rights... The Declaration of the Rights of Man and of the Citizen comparatively states, Men are conceived, and consistently proceed, free and equivalent in regard of their right. The two records declare that man isn't brought into the world just as a free being, however as equivalent to every other man. In regard of this opportunity and balance, there are rights that must normally be given to man. Rousseau denies such cases. He concurs that man is brought into the world free, however he isn't really brought into the world equivalent to all others. Rousseau writes in the start of his Discourse, I consider two sorts of imbalance in the human species: one which I call characteristic or physical, in light of the fact that it is built up commonly and comprises in the distinction old enough, wellbeing, real quality, and characteristics of brain or soul(Discourse on the Origin of Inequality, p37-38). The announcement infers that men are in truth not made similarly, so would it be advisable for them to be permitted a similar normal rights? As per Rousseauean suspected, this inquiry is practically careless. Man in the condition of nature works on the sole motivation behind attempting to endure. He is indifferent with others, not as in he is merciless, however in that he has restricted contact as he in not an individual from a general public. The idea of rights as man realizes them presently isn't normal, yet a show of society. Rousseau's investigation of property rights further builds up such rights as results of society. Man started having just his work , as per Rousseau. Through this he came to guarantee land as his own, It is work alone that, in giving the cultivator a privilege to the result of the dirt he has plowed, subsequently gives him this right, in any event until the collect, and along these lines from year to year. With this proceeding with ownership continuous, it is effortlessly moved

My Philosophy of a Constructivist Mathematics Education Essay -- Educat

â€Å"Understanding is a proportion of the quality and amount of associations that another thought has with existing thoughts. The more noteworthy the quantity of associations with a system of thoughts, the better the understanding (Van de Walle, 2007, p.27).† My way of thinking of a constructivist science instruction When does an understudy, in all plans and purposes, experience something numerical? Does it represent an understudy that can recall an equation, record images, see an example or take care of an issue? I put stock in improving and enabling a student’s scientific encounter that in a general sense comes from a Piagetian hereditary epistemological constructivist model. This permits the understudy to framework their learning through subjective procedures that are encouraged by instructing in an asset rich and communitarian condition (Thompson, 1994, p.69). Constructivist learning Constructivist learning in science should try to urge understudies to â€Å"construct their own scientific information through social communication and significant exercises (Andrew, 2007, p.157).† I need understudies to build up their own reasonable systems, encounters, environmental factors and earlier information. With getting the hang of being a social procedure, understudies can examine in little gatherings their answer methodologies as opposed to quietly working at their work areas (Clements et al., 1990, p.2). Constructivist educating I consider the job of the constructivist educator to empower to control and encourage a student’s points of view and bolster the creation of feasible scientific thoughts. A gifted instructor will likewise build a suitable homeroom condition where understudies straightforwardly talk about, consider and understand errands set before them (Clements et al, 1990). Through peda... ...trategies examined give chances to understudies to effectively make and create their own numerical information through a significant and contextualized condition. In conclusion, with getting the hang of being a social procedure, understudies are urged to co-operatively cooperate in bunches where they figure out how to esteem their companions assessments and perceptions. I finish on a statement that represents the thoughts at the essence of my way of thinking, â€Å"In constructivist homerooms, instructors (a) make situations where understudies are permitted to take part in activities and action; (b) encourage understudy co-understudy association all through the study hall; (c) plan exercises that will foment powerless scientific builds understudies have; (d) structure learning assignments inside significant, practical conditions; and (e) draw out a few arrangements and portrayals of a similar issue (Driscoll, 2000).†

Book Riots Deals of the Day for June 12th, 2019

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Overview of the Republic of Malta

Malta, officially called the Republic of Malta, is an island nation located in southern Europe. The Malta archipelago is situated in the Mediterranean Sea, about 93 km south of the island of Sicily and 288 km east of Tunisia. Malta is known as one of the worlds smallest and most densely populated countries, with an area of just 122 square miles (316 sq km) and a population of over 400,000—giving it a population density of about 3,347 persons per square mile or 1,292 people per square kilometer. Fast Facts: Malta Official Name: Republic of MaltaCapital: VallettaPopulation: 449,043 (2018)Official Languages: Maltese, EnglishCurrency: Euro (EUR)Form of Government: Parliamentary republicClimate: Mediterranean; mild, rainy winters; hot, dry summersTotal Area: 316 square miles (122 square kilometers)Highest Point: TaDmejrek on Dingli Cliffs at 830 feet (253 meters)Â  Lowest Point: Mediterranean Sea at 0 feet (0 meters) History Archaeological records show that Maltas history dates back to ancient times and was one of the worlds oldest civilizations. Early in its history, Malta became an important trading settlement because of its central location in the Mediterranean, and the Phoenicians and later the Carthaginians built forts on the island. In 218 BCE, Malta became a part of the Roman Empire during the second Punic War. The island remained a part of the Roman Empire until 533 CE when it became a part of the Byzantine Empire. In 870, control of Malta passed to the Arabs, who remained on the island until 1090 when they were driven out by a band of Norman adventurers. This led to it becoming a part of Sicily for over 400 years, during which time it was sold to several feudal lords from lands that would eventually come to belong to Germany, France, and Spain. According to the U.S. Department of State, in 1522, Suleiman II forced the Knights of St. John from Rhodes and they spread out in various locations throughout Europe. In 1530, they were granted rule over the Maltese islands by Holy Roman Emperor Charles V, and for over 250 years the Knights of Malta controlled the islands. During their time on the islands, the Knights of Malta built several towns, palaces, and churches. In 1565, the Ottomans attempted to siege Malta—known as the Great Siege—but the Knights were able to defeat them. By the late 1700s, however, the power of the Knights began to decline and in 1798 they surrendered to Napoleon. For two years after Napoleon took over Malta, the population attempted to resist French rule and in 1800, with the support of the British, the French were forced out of the islands. In 1814, Malta became a part of the British Empire. During the British occupation of Malta, several military fortresses were built and the islands became the headquarters of the British Mediterranean Fleet. During World War II, Malta was invaded several times by Germany and Italy but it was able to survive. On August 15, 1942, five ships broke through a Nazi blockade to deliver food and supplies to Malta. This fleet of ships became known as the Santa Marija Convoy. In 1942, Malta was awarded the George Cross by King George VI. In September 1943, Malta was home to the surrender of the Italian fleet and as a result, September 8 is recognized as Victory Day in Malta to mark the end of WWII in Malta and commemorate the victory in the 1565 Great Siege. On September 21, 1964, Malta gained its independence and it officially became the Republic of Malta on December 13, 1974. Government Today, Malta is still governed as a republic with an executive branch made up of a chief of state (the president) and a head of government (the prime minister). Maltas legislative branch is comprised of a unicameral House of Representatives, while its judicial branch is made up of the Constitutional Court, Court of First Instance and the Court of Appeal. Malta has no administrative subdivisions and the entire country is administered directly from its capital, Valletta. There are, however, several local councils that administer orders from Valletta. Economics and Land Use Malta has a relatively small economy and it is reliant on international trade because, according to the CIA World Factbook, it produces only about 20% of its food needs, has little fresh water, and has few energy sources. Its main agricultural products are potatoes, cauliflower, grapes, wheat, barley, tomatoes, citrus, flowers, green peppers, pork, milk, poultry, and eggs. Tourism is also a major part of Maltas economy and other industries in the country include electronics, shipbuilding and repair, construction, food and beverages, pharmaceuticals, footwear, clothing, and tobacco, as well as aviation, financial, and information technology services. Geography and Climate Malta is an archipelago in the middle of the Mediterranean with two main islands—Gozo and Malta. Its total area is very small at only 122 square miles (316 sq km), but the overall topography of the islands varies. There are, for example, many rocky coastal cliffs, but the center of the islands is dominated by low, flat plains. The highest point on Malta is TaDmerjrek at 830 feet (253 m). The largest city in Malta is Birkirkara. The climate of Malta is Mediterranean and as such it has mild, rainy winters and warm to hot, dry summers. Valletta has an average January low temperature of 48 degrees (9ËšC) and an average July high temperature of 86 degrees (30ËšC). Sources Central Intelligence Agency. CIA - The World Factbook - Malta.Infoplease.com. Malta: History, Geography, Government, and Culture.United States Department of State. Malta.

Delgado Surname Meaning and Origin

The Delgado surname was originally bestowed as a  nickname for a thin person, from the Spanish/Portuguese delgado, meaning thin, slender. The term originated from the Latin delicatus, meaning dainty or exquisite. Delgado is the 46th most common Hispanic surname. Surname Origin:  Spanish, Portuguese Alternate Surname Spellings:  DELGATO, DELGADILLO, DELGARDO, DELEGADO, DELAGADO Famous People with the Surname DELGADO Carlos Delgado - Puerto Rican baseball playerIssac Delgado - Cuban salsa/timba starPedro Delgado - Spanish professional cyclist and former winner of the Tour de FranceHumberto da Silva Delgado - General of the Portuguese Air ForceJames Delgado -  maritime archaeologist, explorer and authorChiquinquirà ¡ Delgado  - Venezuelan television host, actress and modelJosà © Manuel Rodrà ­guez Delgado - Spanish neuroscientist, famed for his research into electrical stimulation of the brain Where Do People With the DELGADO Surname Live? The surname distribution data at  Forebears  ranks Delgado as the 433rd most common surname in the world, identifying it as most prevalent in Mexico and with the highest density in Cape Verde. The Delgado surname is the 14th most common surname in Cape Verde, 26th in Ecuador, 30th in Cuba, 34th in Spain and 36th in Venezuela. The Delgato spelling is most prevalent in the United States, especially in California, Florida, Texas, New York and Pennsylvania. The Delgado surname is prevalent throughout most of Spain, according to  WorldNames PublicProfiler,  with the greatest numbers of individuals named Delgado found in the Canary Islands, followed by the provinces of western Spain. Genealogy Resources for the Surname DELGADO 100 Most Common Spanish Surnames: Have you ever wondered about your Spanish last name and how it came to be? This article describes common Spanish naming patterns and explores the meaning and origins of 100 common Spanish surnames.How to Research Hispanic Heritage: Learn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries.Delgado Family Crest - Its Not What You Think: Contrary to what you may hear, there is no such thing as a Delgado family crest or coat of arms for the Delgado surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.  The Delgado DNA Project: The Delgado Family Project seeks to find common heritage among males with the Delgado last name through the sharing of information and DNA testing.DELGADO Family Genealogy Forum: Search this popular genealogy forum for the Delgado surname to find others who might be researching your ancestors, or post your own Delgado query.FamilySearch - DELGADO Genealogy: Access over 1.6 million free historical records and lineage-linked family trees posted for the Delgado surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints.DELGADO Surname Family Mailing Lists: This free mailing list for researchers of the Delgado surname and its variations includes subscription details and a searchable archives of past messages.DistantCousin.com - DELGADO Genealogy Family History: Explore free databases and genealogy links for the last name Delgado.The Delgado Genealogy and Family Tree Page: Browse family trees and links to genealogical and historical records for individuals with the last name Delgado from the website of Genealogy Today. -----------------------References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. https://www.thoughtco.com/surname-meanings-and-origins-s2-1422408

Factors that affected the health and the well being of people during the 19th and 20th Century’s Free Essays

Poor people lived in Small houses in cramped streets. These homes would share toilet facilities, have open sewers and would be susceptible to damp. Overcrowding was also a major issue. We will write a custom essay sample on Factors that affected the health and the well being of people during the 19th and 20th Century’s or any similar topic only for you Order Now The population of Britain virtually doubled between 1801 and 1851 to about 18,000,000 largely as a result of an increased birth-rate and a lowered mortality rate. This rapid growth meant that there were far fewer dwellings than the numbered needed. A report from the London statistical society states that in 1847 a street in St Giles where, in 1841, 27 houses with an average of 5 rooms had 655 occupants, by 1847 the same houses contained 1,095 people. Such dwellings lacked light and space and had no fresh water or any other means of refuse disposal. The houses were likely to be adjacent to open sewers and piles or rotting animals and vegetable waste. (Referenced from The health of adult Britain, 1841-1994) All these factors contributed to the poor health and death rate of the people living in the 1800’s. As a result many people died due to the diseases which came about during this time, the over crowding issue became a breeding ground for any disease and it spread like wildfire within a house or even a street and would quickly over come the people. These conditions were very unsuitable and resulted in a high death rate, combined with the poor sanitation and poor waste disposal living in these times was extremely horrific. I cannot see many, if any positive factors about these living conditions; it was horrid and very hard to live like this. Many people died due to the lack of hygiene and sanitation. Perhaps one positive was that no one was ever lonely but saying that, you never got time to yourself either. Read also Six Dimensions of Health Worksheet HEALTH The main issues affecting this area were disease. Such diseases were * Smallpox * Cholera * Influenza * Typhus * Typhoid * Tuberculosis Disease affected everyone, regardless of class or background. As there were no immunisations available in this time, many millions of people died, worldwide. Smallpox was one of the the worst, killing between 300-500 million people during the 20th Century. Cholera was also extremely common and was caused by drinking unclean water and eating undercooked fish. Due to such poor sanitation this disease spread rapidly, drinking contaminated water, which people had no choice about and also it was carried in faeces, which in the 18th Century was literally just thrown onto the streets and joined the drinking water that people used. Typhoid was another illness spread in the same way. As the NHS didn’t come in until 1950 so many people suffered from these diseases and it killed so many. The living conditions that people lived in during this time period, contributed almost entirely to the wild spread of disease. The poor sanitation as well as the over crowdedness of the homes was just what was needed for the disease to spread. It was a horrible time to live in. Luckily though it did start to improve between 1990-1950, this was due to the new laws that were introduced. HEALTH PROVISION Pre 1800’s there really wasn’t any health provisions in place at all, yes there was hospital and such like but nurses weren’t trained and the conditions of these hospitals very unhealthy. When health provisions did come, it was a very positive thing, it introduced the need for nurse and doctor training and also it is when anaesthetics and vaccines were introduced. Nitrous oxide was often used as an anaesthetic but the effects often wore of before the surgery was complete. In 1847 Chloroform was eventually used instead which keep patients asleep longer. Doctors also used unclean, un-sterile equipment and many people died from blood poisoning. Vaccines were introduced and the first one was the Small pox vaccine, discovered by Edward Jenner in 1789, it was to be nearly another 100 years before another vaccine was found. – 1798 smallpox vaccination introduced – 1880 Cholera vaccination introduced – 1881 Anthrax vaccination introduced – 1885 Rabies vaccination introduced – 1896 Typhoid vaccination introduced – 1906 Tuberculosis vaccination introduced – 1913 Diphtheria vaccination introduced – 1927 Tetanus vaccination introduced – 1952 Whooping cough vaccination introduced – 1954 Polio vaccination introduced – 1964 Measles vaccination introduced During this period Stethoscopes were also invented. Rene Theophile Hyacithe Laennec, a pupil from Paris invented the stethoscope ion 1816. To start with the stethoscope was a simple wooden cylinder, about 9 inches long with a single earpiece. In 1895 a man called Willhelm Rontgen discovered the X-ray. This gave doctors expertise in locating broken bones and treating them and also giving clinical and pathological descriptions of a range of pulmonary ailments like Bronchitis, pneumonia and TB. The advances in medicine during this time was life saving. It gave people vaccines to try to rid them and the country of horrible disease. Both animals and people could now live longer and healthier lives as a result of these vaccines and medical advances. WORK Children were sent out to work from a young age. They were made to work to help support their families. Many earned just pennies by becoming chimney sweeps or working on the streets running errands. The industrial revolution resulted in many children being employed in large factories and were often responsible for operating dangerous machinery. Children’s health suffered due to this as soot from the chimneys gave them chest complaints and many children became seriously injured as a result of operating such dangerous machines. Many other children worked as servants in the homes of the rich, in the 1850’s one in nine of all female children over the age of 10, worked in domestic service. (Referenced from ourwardfamily.com) Women’s roles In the early 1800’s, a married woman had one task; to stay home all day and keep the home for her husband. If she was a mother, she would be solely responsible for the children’s raising and wellness. They were also responsible for cooking and cleaning. Other women worked as servants or slaves helping out another wife with her household duties, or sometimes acting as a substitute if there was no wife. Many women also took on mens jobs, such as blacksmiths, barbers and printers and once women were employed in factories, this was a main role. The factory employer hired women and children as they were cheaper to employ. Women were working more so spending a lot more time away from the family home. SOCIAL POLICY Social policy consisted of many laws that came into effect during this time. These included:- 1802 – Factory act was passed, 1842 – Coal mine act. No girls, women or boys under the age of 10 were to go underground. 1848 – First public health act. 1975 act updated. 1870 – Education act. 2000 districts to have schools and the school board is born. 1871 – Local government established. 1875 – Artisan dwelling improvements bill. This gave local authorities power to pull down slums and erect good houses. The poor law was the system for the provision of social security from the 16th century up until the establishment of the Welfare State in the 20th Century. The original Poor law act of 1601 stated that * to board out (making a payment to families wiling to except them) those young children who were orphaned or whose parents could not maintain them * to provide materials to ‘set the poor on work’ * to offer relief to people who were unable to work – mainly those who were lame, old, blind and impotent * ‘the putting out of children to be apprentices’ (referenced from wikpedia.org) The education act was another great act, it meant that children now had to go to school and could not be forced into work. This was a good law but it also made the poorer families poorer as the children were not bringing in a wage each week. All the above laws were positive. They brought major changes for families and also ensured that people had money and children had education. The factory act was the most beneficial to children. It was reviewed and changes were made 4 times. The original act said that children could not work more than 12 hours a day and then this was reviewed and in 1844 the hours of work for children was not to exceed 6 1/2 hours a day. Children under the age of nine were also not allowed to work and by 1844 certificates of age had to be given for children. Children benefited greatly from these acts, education at last for them was greatly beneficial, although this kept them from working and bringing in an income. The public health act was essential to combat illness and when this was passed it meant the end to dirty water in the middle of streets, drains and sewers were now inplace. Generally the whole of the era was a sad time. Not many positive outcomes could be had but some got through. The introduction of vaccines and general laws benefited these people greatly and indeed stopped the mass spread of disease and infections. The new laws that came into place saved many children lives by restricting working hours and sending them to school. All the above named factors had a massive part in the state of the health in the 1800’s. It was a horrible time to live in but was made easier by the many rules and changes that came into place. How to cite Factors that affected the health and the well being of people during the 19th and 20th Century’s, Essays

Balthazar Essay Research Paper Balthazars Marvelous Afternoon free essay sample

Balthazar? ? s Fantastic Afternoon Essay, Research Paper Balthazar? ? s Fantastic Afternoon ( Why didn? ? T Balthazar receive the money? ) ? ? Balthazar? ? s Fantastic Afternoon? ? , written by Gabrial Garcia Marquez, is a narrative about a birdcage and a hapless carpenter, Balthazar. In the narrative, Balthazar made a beautiful birdcage that was commissioned by Pepe, the boy of a rich adult male, Jose Montiel. However, when the carpenter took it to the male child, his male parent refused to pay and instead said to sell it other people. Although Balthazar got truly angry, he gave the coop to Pepe as a present. At the terminal of the narrative, he told townpeople that he got much money from the rich adult male and bought everyone cerebratory drinks. Then, why didn? ? T Balthazar receive the money. First, he had no purpose of money when doing beautiful coop. In the narrative, he was accustomed to doing and making coop since childhood. So when Pepe ordered a coop, he could do little coop merely rapidly instead than make large and beautiful coop for two hebdomads ; ( p 381, ll 45~50 ) . Besides, if he was interested in gaining the money, he would non even get down to work on the coop merely by committee of the small male child because he couldn? ? T be certainly whether he can acquire money or non. However, Balthazar was a creative person instead than a common carpenter. What he truly wanted as doing the coop was to do the small male child happier. Second, he felt mean and dirty about rich adult male? ? s money. In this narrative, the coop was glorious and beautiful every bit much as intelligence O f its beauty had spreaded even before he finished the coop. So even though a physician insisted on purchasing that coop, he didn? ? T sell it because he made merely for Pepe. But Pepe? ? s father treated Balthazar like a sly merchandiser but praised its beauty ; ( p 384, ll 45~50 ) . So, Balthazar thought that if he received money for the coop, it was to interchange his originative beautiful coop, in other word his pride, with dirty and average money. Finally, in the narrative, Balthazar was non a realist. Although money is non all in the life, it is really hard to populate in our existent society without money. However the chief character didn? ? T attention about money. Probably, it is because he had no complete household. Even though he had a married woman, he was populating with her without get marrieding and holding babe. That is, he felt less responsible to gain money than common married adult male. Normally, our parents want to gain the money every bit much as possible merely for their kids and household, non for themselves. Throughout their long lives and their existent socity, they have learned that money is necessary to last and that is the world that they can? ? T avoid. However, here Balthazar felt non so much responsible and maintaining his pride and doing graphics was more of import. In decision, at the terminal of the narrative, why Balthazar didn? ? t receive money was because he wanted to give him merely gift and he didn? ? T privation to sell his pride to soil money. Furthermore, in this narrative, because he didn? ? T feel responsible for doing money, he didn? ? t receive money.

Odyssey Essays (1705 words) - Odyssey, Greek Mythology, Epic Cycle

Odyssey In book 23 of the Odyssey, reoccurring Homeric themes appear, character's roles change, and a homecoming for an epic hero is finally accomplished. Book 23 may be the one book in this poem that can be related the closest to the poem as a whole. In this book, we see the relationship of a god/goddess and a human being as a reoccurring theme throughout Homers works. This god/human relationship is shown throughout the poem mainly through the actions of Athene, who is trying to assure that Odysseus receives the glorious homecoming that he deserves. Book 23 concludes Odysseus's twenty-year homecoming journey by uniting him with his beloved wife, Penelope. The homecoming that is looked forward to by so many throughout the poem is finalized by the romantic reunion of Odysseus and Penelope This reunion shows a cunning side of Penelope that is almost the same as her husband, Odysseus, shows numerous times throughout the epic. This cunningness by Penelope exhibits a different example of the role of women in the time of the Odyssey. The relationships between humans and gods are looked at numerous times in both the Iliad and the Odyssey. Gods in these poems hurt some humans and help others. The relationship with Odysseus and certain gods is what shapes this epic into what it is. The reason that Odysseus is so misfortunate on his way home is because he angered Poseidon, the god of the sea. Also, the reason that Odysseus eventually received his homecoming is because of the admiration and love of the goddess, Athene. The relationship between Athene and Odysseus is shown in book 23 The goddess, Athene, and Odysseus are two characters that are very similar to one another in their personalities. Both Athene and Odysseus use their intelligence to trick others in thinking that they are somebody else. Odysseus' quick wit seems to be what Athene appreciates most about him. Her appreciation is seen in line 287 of book 8 when she ?smiled on him, and stroked him with her hand? after he made up that long, detailed story to try and trick her. This shows her appreciation for his great ability to deceive. She enjoys how he uses his resourcefulness in making up this story. Athene, once again, helps out Odysseus and Penelope in book 23 when she lengthens the nighttime, because both Penelope and Odysseus are similar in that they are quick-witted and cunning. Athene's help is described by the quote: Now Dawn of the rosy fingers would have dawned on their weeping, had not the gray-eyed goddess Athene planned it otherwise. She held the long night back at the outward edge, she detained Dawn of the golden throne by the Ocean, and would not let her harness her fast-footed horses who bring the daylight to people? (XXIII.241-246). Athene does things to help Odysseus, because she wants him to fulfill his goal and receive his homecoming. Athene has so much respect for Odysseus that she wants to do anything to help him get to his homeland and regain his kingdom and household from the wrath of the suitors. Athene helps Odysseus and his family a number of times throughout the epic in order to do so. Athene even helps Odysseus' son, Telemachos, in the journey that he has in the first four books of the epic. This journey prepares Telemachos for the battle with the suitors. Athene and Odysseus both greatly appreciate one another. Odysseus appreciates Athene for all the help that she gives to him. Athene appreciates Odysseus for his resourcefulness and for being ?far the best of all mortal men for counsel and stories? (VIII.297-298). This shows that Athene likes that Odysseus is a great leader as well as a great deceiver. Many times within the Odyssey, Odysseus either physically disguises himself or tells artful lies i n order to hide his true identity. For example, he does this with Polephemos the Cyclops, with the suitors, and even with his own wife. This is done in order to obtain the righteous homecoming in which he has been striving for. He tricks the Cyclops in order to escape death, and he disguises himself in the presence of the suitors to assure that he is

The 9 Reasons You Miss ACT Science Questions

The 9 Reasons You Miss ACT Science Questions SAT / ACT Prep Online Guides and Tips No one likes to make mistakes. However, you cannot ignore the questions you miss, or you will not improve. In this article, I will help you figure out the mistakes you are making on ACT Science questions, and I will give you some ACT Science tips and ACT Science strategies to fix your mistakes. Here are the 9 reasons you're missing ACT Science Questions: Misreading the visuals Not understanding a trend Not understanding the setup of the experiment Misreading the passage Not knowing a science fact Calculation error Careless error Not understanding a viewpoint Not understanding how viewpoints are related I've developed these core reasons after many hours of tutoring students on the ACT Science section. I'll go into more detail on each reason below. Reason #1: Misreading the Visuals This is one of the most common mistakes since it's easy to do, and it applies to a lot of questions in ACT Science. If you read our article on the 3 types of ACT science passages, this mistake is usually connected to factual questions, calculating questions, and interpreting experiments questions. Did you not read the graphs, tables, scatterplots or diagrams correctly? If so, what did you misread? What did you not understand? Make sure to drill this skill, as it is the most tested on the ACT Science section. Here is an ACT Science practice question, more specifically an example of a factual question: There are several mistakes you can make when misreading graphs. Did you look at the wrong figure entirely? Example: Did you accidentally use the top graph of the percent of captured finches from Island A? You should have used the two bottom graphs that covered the percent of captured finches from Island B and C. Did you misread the values along the x: Did you think it said 8 instead of 10? Did you misread the labels along the x: Did you think beak depth was measured along the y-axis? Did you not notice a key? Example: Many visuals will have a key with them. Keys are usually very important. Do not ignore them. You'll recognize these mistakes when your answer choice is very different from the correct answer. If you think you may have misread the visual, start by analyzing the question. Did it refer to a specific figure? Did you look at Figure 2 when it said Figure 1? If it did not refer to a specific figure in the question, did the answer choices have numbers? For example, in question 1 above, the answers A, B, C, and D all have numbers: 8 mm, 9 mm, 10 mm, etc. If the answer choices contain numbers, it is a safe bet that you either needed to read a visual or understand a trend to answer the question correctly. I'll explore understanding a trend mistakes next. ACT Science Tip: If You Think You Struggle to Understand Visuals, You Need to Focus on Improving This Skill Since It Is the Most Tested Skill on the ACT Science Section. In order to improve, I'd recommend taking a few untimed ACT Science sections. Take as much time as you need to answer each question and dissect the visuals provided. Write out the control and variable(s). Write out the values at each data point. By doing this seemingly tedious step, you will be making sure you understand the information the visual is trying to convey. Also, read how to read graphs, tables and data. After reaching an acceptable score when taking untimed sections, I'd start taking timed sections immediately. You'll need to nail the 5-minute per passage timing to succeed on the ACT Science section. There are other reasons connected to data that you miss questions: Reason #2: Not Understanding a Trend If you read our article on the 3 types of ACT science passages, this mistake is usually connected to interpreting trends questions and calculations questions. Were you not able to describe the relationship of the data? Increasing, decreasing, direct, indirect? Here is an ACT Science practice question, more specifically an example of an interpreting trends question: Answering this question requires understanding what caused small seeds or large seeds to be more abundant. In this case, this graph below and the two sentences directly above it provide the information you need. If you misread the graph or mixed up these sentences, you may have gotten the answer wrong. According to the two sentences, small seeds are abundant during wet years. According to the graph, 1984 was a wet year, so J. 1984 is the correct answer. ACT Science Tip: I'd Recommend the Same Approach to Fixing This Problem As With Misreading the Visuals. Take untimed practice sections. Try to draw on the visuals the extrapolation of the data. Draw the line as if it went out further. Follow the table. Put up and down arrows for if the data is going up from point to point or down from point to point. Once you start excelling at these interpreting trends and calculations questions, go back to the 5-minute per passage pace. Understanding trends is key, but you need to understand the experiment to answer in order to answer several questions, which we will discuss next: Reason #3: Not Understanding the Setup of the Experiment If you read our article on the 3 types of ACT science passages, this mistake is usually connected to experimental design/research intent questions and hypothetical experimental questions. Did you not understand the researcher’s intent? Did you not understand the experiment’s design? Did you not know the control versus variables? Here is an ACT Science practice question, more specifically an example of an experimental design question: Answering this question requires understanding what the titrant and sample solution were. In this case, the passage defines what a titrant is and what a sample solution is, but if you misread the passage, it's easy to mix it up, especially since it's just a bunch of liquid being mixed together anyway. Be sure to skim the passage for this information if you cannot figure it out from the visuals alone. Again, I would recommend slowing down, taking untimed sections. Make sure you read the passage carefully, and then, once you get to a better score, work on the timing. If you still need help figuring out the variables in an experiment or understanding the scientist’s intent, read our article on experimental design questions. In order to understand the experimental design, you need to read the passage carefully, which bring us to our next reason: Reason #4: Misreading the Passage Did you miss key information from the passage needed to answer the questions? Make sure you read carefully. If you are not 100% sure what the answer is, go back and skim if you have the time. Try to be 100% sure before you move on to the next question. Regarding the question in Reason #2, it would be easy to misread the two sentences you need to answer the question correctly. If you were reading too quickly, you may think that the small seeds were abundant during dry years and answer incorrectly. ACT Science Tip: Take Your Time and Make Sure You Understand What You Read, so You Get the Correct Answer. Again, try taking untimed sections. Circle and underline key information as you read the passage to make sure you do not misread it. Sometimes reading the passage and visuals to answer the questions is just not enough. There are rare cases where you need outside knowledge to answer the question. Reason #5: Not Knowing a Science Fact If you read our article on the only actual science you need to know for ACT Science, this mistake is on those questions. These questions only appear about 4 times per test and require outside science knowledge. To make sure the mistake is because of a lack of outside knowledge, re-read the entire passage and make sure they do not give you the information you need to answer the question. If you still think it is an outside knowledge question, make a flashcard with the information you didn’t know. Below is an ACT Science practice question, more specifically an example of a question that requires outside knowledge: The question expects you to know that protons are positively charged, electrons are negatively charged, like charges repel each other, and opposite charges attract each other. Nowhere in the passage is this property of charges stated- you just have to know this from your science class experience. Knowing what you do, you can eliminate F and H. In this case, the passage stated the reaction uses protons, so the answer is G. ACT Science Tip: Study the Flashcards, so You Get the Scientific Information Down. You should make flashcards for all of the topics from the only actual science article and drill yourself. Also, be sure to do some additional light research to refresh your memory of that concept. It is not necessary to read a book on the subject, but just be sure you have a basic understanding of the concept. Because there are 13 topics mentioned in that article and only around 4 used per practice test, it is possible you may not come across all of them in your studies. You do not want to be surprised the day of the test, so make flashcards and make sure you know them! NOTE: Knowing this material is the only way to get a score between 31 and 36. If you are aiming for a score of 30 or below on the ACT Science section, you do not need to spend as much time focused on these questions, since they only account for about 4 questions per test. In addition to outside science knowledge, you need some basic math knowledge to answer certain questions. If your math skills are off, you may miss questions for this reason: Reason #6: Calculation Error These errors are only on Calculation Questions, in which you need to use math to answer the question. You are not allowed to use a calculator on the ACT Science section, so make sure you are still able to do basic math in your head. Did you make a small calculation error in question that requires basic math? Did you do the wrong math calculation? Find the average incorrectly? Here is an ACT Science practice question, more specifically an example of a calculations question: For this question, you need to interpolate (fancy word for find the in between numbers). You need to find the value of average change in AGTB at 75 m from the center of the plot to the nearest clearing. After examining the scatterplot, I see there are points marked at 70 and 80 m from the center of the plot to the nearest clearing, but not at 75 m, this gap in data is what makes this an interpolation question! You have the data that surround the point, but you need to figure out what the point is. What mathematical calculation could you do (using the data you do have) to find the approximate average change in AGTB at 75 m from the center of the plot to the nearest clearing? Perhaps, averaging the average change in AGTB for 70 m and 80 m from the center of the plot to the nearest clearing? At 70m from the center of the plot to the nearest clearing, the average change in AGTB is about -3.1. At 80m from the center of the plot to the nearest clearing, the average change in AGTB is -2.2. Now, calculate using the average formula: Sum of the values / (divided by) the number of values: ((-2.2) + (-3.1)) / 2 = -5.2 / 2 = -2.6 Then, compare it to the answer choices. So, the answer is G. It would be easy to make a small mathematical error here. Did you subtract instead of add? Did you multiply instead of divide? ACT Science Tip: Make Sure You Apply the Correct Calculation (Typically Average Formula) and That You Didn’t Make Any Sort of Careless Math Mistake. Which leads us to our next topic: Reason #7: Careless Error Did you misread the question? Did you not see a NOT or EXCEPT? Make sure to read the questions closely and circle or underline the NOT or EXCEPT so you don’t miss it. It would be very easy to read this too fast and think the question is asking which of the following is true. I have watched many of the students I tutor make that mistake, and I have made that mistake myself. Try to read carefully to avoid these careless mistakes. ACT Science Tip: Circle the NOT or EXCEPT to Make Sure You Do Not Forget It. The next two reasons are from the Conflicting Viewpoints Passage. Read more about this type of passage in the 3 types of ACT Science passages article. Reason #8: Not Understanding the Point of View If you read our article on the 3 types of ACT Science passages, this mistake is usually connected to understanding of viewpoints questions. NOTE: This mistake will only occur on the Conflicting Viewpoints Passage. ACT Science Tip: If You Continue to Struggle With These Types of Question, Circle and/or Underline As You Read the Passage to Make Sure You Remember the Point of View of Each Student/Scientist. What is their argument? What do they believe? Write yourself a three word or fewer summary after reading the paragraph i.e. â€Å"pro-comet theory,† â€Å"anti-comet theory.† Answering this question requires understanding Student 2's point of view. In this case, Student 2 said that Algol B became a part of the Algol system because Algol B intersected orbits with the original Algol system. So, the original Algol system exerted a gravitational force on Algol B. Therefore, the answer is H. If you did not understand Student 2's argument, then you would get this question wrong. There is only one other kind of mistake you can make on the Conflicting Viewpoints Passage. Reason #9: Not Understanding the Differences and Similarities in the Points of View If you read our article on the 3 types of ACT science passages, this mistake is usually connected to comparing viewpoints questions. NOTE: This mistake will only occur on the Conflicting Viewpoints Passage. Were you able to differentiate between the two scientists/students? How were their viewpoints similar? Answering this question requires understanding both Scientist 1's and Scientist 2's point of view and knowing the similarities between them. In this case, both agreed the object exploded at 8 km above the Earth, so we can eliminate B, C, and D. Therefore, the answer is A. If you did not know this key similarity between them, you probably would have answered incorrectly. Recap There are 9 reasons you miss questions, and there are several ACT Science strategies to fix them! Misreading the visuals Take untimed sections until you get your score where you want it. Read our other article on Factual Questions: How to Read Graphs, Tables, and Data for more practice on these questions. Not understanding a trend Take untimed sections until you get your score where you want it. Read our other article on Interpreting Trends for more practice on these questions. Not understanding the setup of the experiment Take untimed sections until you get your score where you want it. Read our other article on Experimental Design Questions for more practice on these questions. Misreading the passage Take untimed sections until you get your score where you want it. Practice with one of the many free ACT tests available. Not knowing a science fact Create flashcards after reading our other article on the only actual science you need to know for ACT Science. Study the flashcards until you have them down. Calculation error Take untimed sections until you get your score where you want it. Read our other article on Calculation Questions for more practice. Careless error I know these are frustrating, but just try to take your time. Circle and/or underline NOT or EXCEPT, so you do not miss it. Not understanding a viewpoint Write brief notes to yourself after reading each viewpoint, so you remember their argument. Read our other article on Attacking Conflicting Viewpoints Passages and Questions for more practice on these questions. Not understanding how viewpoints are related Again, try to write brief notes for yourself to help you identify the main difference between the viewpoints. Read our other article on Attacking Conflicting Viewpoints Passages and Questions for more practice on these questions. Conclusion: Practicing and Noticing These Mistakes You should practice using real ACT Science Practice Tests; check out our upcoming articles for more information on where to find them. After taking an ACT Science practice test, you should always review. This is the most important step in your study process as it is how you learn. Read more about review and how to study and practice for ACT Science in our other article. When reviewing your missed questions from your practice tests, categorize your missed questions into 1 of the 9 categories above. Tally up the number of mistakes in each category. If most of your mistakes fall into 1 or 2 categories, focus on improving that particular skill by working on the related question type (factual, calculation, interpreting trends, understanding viewpoints, etc.). Find more information on each question type in our other ACT science articles. What’s Next? I recommend continuing your reading by learning about the 3 types of ACT Science passages. Also, understand the reasons you make mistakes. Learn the hardest ACT Science questions and strategies to solve them. Also, learn the best ways to study and practice for ACT Science. Like this article? Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Science lesson, you'll love our program. Along with more detailed lessons, you'll get thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Financial Management Assignment Example | Topics and Well Written Essays - 1500 words

Financial Management - Assignment Example ..13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Part I 1 Cash 60000 Common Stocks 60000 2 Cash 32000 Bank Loan 32000 3 Truck 12000 Notes payables 2000 Loan payables - truck 10000 4 Office equipment 6000 Cash 6000 5 Office equipment 400 Cash 400 6 Office equipment 3600 Cash 3600 7 Inventory 60000 Cash 60000 8 Cash 340000 Account Receivables 60000 Sales 400000 CGS 240000 Inventory 240000 9 Inventory 200000 Cash 200000 10 Advertising expenses 20000 Cash 20000 11 Rent expense 7200 Utilities expense 4800 Telephone expense 1200 Employee salaries 112000 Cash 125200 12 Loan 3333 Interest expense 699 Cash 4032 13 Loan 8000 Interest expense 4160 Cash 12160 Cash Common Stocks 60000 60000 32000 6000 Bank Loan 400 32000 3600 8000 60000 Bal. 24000 340000 200000 Loan payable – Truck 20000 10000 125200 3333 4032 Bal. 6667 12160 Truck Bal. 608 12000 Office Equipment Notes Payable 6000 2000 400 3600 Bal. 10000 Inventory 60000 Account receivables 240000 60000 200000 Bal. 20000 Advertising expenses 20000 Sales Utilities expense 400000 4800 Rent expense Employee salaries 7200 112000 Telephone expense Interest expense 1200 699 4160 Cost of goods sold Bal. 4859 240000 Projected Income Statement Revenues 400000 Cost of goods sold 240000 Gross Profit 160000 Expenses Interest expense 4859 Telephone expense 1200 Employee salaries 112000 Utilities expense 4800 Rent expense 7200 Advertising expense 20000 Total expenses 150059 Net Income 9941 Projected Balance Sheet Current Assets Cash 608 Account receivables 60000 Inventory 20000 Total current assets 80608 Equipment, machinery Truck 12000 Office equipment 10000 Total equipment, machinery 22000 Total Assets 102608 Liabilities & Stockholders equity Current liabilities Notes payable 2000 Long-term liability Bank Loan 24000 Loan payable – Truck 6667 Total liabilities 32667 Common stocks 60000 Retained earnings 9941 Total equity 102608 The projected income statement of Garden Place showed the company is going to have good profitability during the upcoming year. The projected net income of the company is $9,941. The gross profit of the company is $160,000, while its gross margin is 40%. Gross margin is calculated dividing gross income by total sales. The gross margin is a measure of broad profitability (Garrison & Noreen, 2003). The net margin of the company is 2.48%. Net margin is a measure of the absolute profitability of the company. The net margin ratio is calculated dividing net income by total sales. The return on assets of Garden Place is projected to be 9.68%. Return on assets measures how profitable is a firm in relation to its assets (Investopedia, 2012). The return on equity of Garden Place is projected by be 14.21%. â€Å"Return on equity reveals how much profit a company earned in comparison to the total amount of shareholder equity found on the balanc e sheet† (Kennon, 2012). The total assets of the firm are projected to reach $102,608, while its total equity is projected to be $69,941. The current ratio of the company is projected to be 40.34. The firm’s current ratio is outstanding considering the fact that a good current ratio is one that is above the 1.0 threshold. The purpose of the current ratio is to demonstrate the ability of the company to pay off its short term debt (Investorwords, 2012). The formula to calculate current ratio is current assets divided by current liabilities. The debt

Bisphenol A (BPA) Essay Example | Topics and Well Written Essays - 250 words

Bisphenol A (BPA) - Essay Example It is known in recent years of the mid-20th century to have been widely utilized in the manufacture of bottles made of hard plastic as well as metallic containers for packaging food and beverage. BPA is primarily used in synthesizing polycarbonate high-performance plastics, epoxy resins, and coatings which are further required for a variety of yields and other applications. As being a potential contaminant which bears significant impact upon reproduction and growth in aquatic life due to leaching of BPA from landfills which consist of mixed wastes of disposing of plastic and metal objects. As such, organisms like fish, reptiles, amphibians, and several aquatic invertebrates have been reported to suffer from endocrine-based consequences upon exposure to moderately toxic BPA levels. Other relevant findings also demonstrate environmental hazards posed by BPA on terrestrial wildlife and leguminous plants through its interfering action on certain processes required for biological developm ent. BPA is found to cause disruption of endocrine and neurological functions, obesity, brain tumors, thyroid problems, and cancer in human beings among others. I suppose that, as a concerned citizen, I can help minimize the impact of BPA on my environment and on my own health by completely refraining from or reducing at least the use of polycarbonate products. I would take the time and effort to join some anti-BPA campaigns whenever I can and communicate to the public the most to support the endeavor of seeking alternatives to BPA.

System Engineering: Amphibious Car

System Engineering: Amphibious Car 1 Statement of work In 20th century, system engineering has been developed for human beings in order satisfy their needs in transportation services by implementing multipurpose vehicle. The aim of inventing amphibious automobile is to travel on the road as well as operate in water as water vehicle. The objective of our team is to produce an energy efficient, environmentally friendly consumer vehicle which can compete Richard Bransons record set in the Gibbs Aquada implemented on 2004.To develop the conceptual new generation of amphicar, the team has to research on the first generation model manufactured in 1961-1968. As described on the above, to beat in performance as well as in energy efficiency, team need to be digested in the ideas of Gibbs Aquada. To meet the above requirements, amphicar should be assembled with jet engine using Supersonic Amphibious (SSA) Technology to increase the acceleration compare with the last generation. The vehicle will have the maximum capacity of 4 persons, which average body weight of 80KG. The amphicar should have minimum operation hour of 2 hours in the water. The expected project duration for the whole project will be 30 days with reserved one week for any delay. The project can be divided into 4 major chapters, which are Systems Engineering Management Plan, System Requirement Specification, Functional Analysis and Allocation and System Specification. Each chapter will have 2 days for preparation, 3 days for research and 2 days for final report. 2 Work breakdown structure 2.1 Gantt Chart 2.1.1 Schedule Functional Analysis Allocation 2.2 Cost No Name Budget (US$) Expected Cost (US$) 1 Project Plan 20,000 20,000 2 1 Statement of Work 1,000 3 2 Work Breakdown Structure 0 4 2.1 Schedule 0 5 2.2 Cost 0 6 2.3 Product Testing Method 1,500 7 3 Program Management 2,500 8 4 Risk Management 2,500 9 5 Resources Required 2,500 10 6 Deliverables 5,000 11 7 Organization Structure 0 12 8 Operational Concept 5,000 13 System Requirements Specification 20,000 20,000 14 9 Scope 0 15 9.1 System overview 1,000 16 9.2 Document overview 2,000 17 10 Referenced Document 2,000 18 11 Needs 12,000 19 12 Requirements 2,000 20 12.1 General Requirements 1,500 21 12.2/3 Priority Table Method Table 500 22 12.4 System Capability or Mode 1,000 23 Functional Analysis and Allocation 10,000 10,000 24 13 Scope 2,000 25 14 Referenced Documents 1,000 26 15 Functional analysis 2,500 27 16.1 Physical Overview 2,000 28 16.2 Component details 2,500 29 System test specification 10,000 10,000 30 Document overview 2,000 31 Test detail 8,000 32 Final system specification 15,000 15,000 33 Final analysis Documentation 15,000 34 Miscellaneous 5,000 5,000 Total cost for the whole project 80,000 80,000 2.4 Product testing method Testing is a kind of demonstration the abilities of the product in terms of performance characteristics, advantages and limitations that have been adequately determined for a specific purpose. Reliability is an objective measurement of method reproducibility. If the test is not sufficiently reliable, that product is not qualified for using on intended purposes. In order to achieve the relevant outcomes of our amphicars objectives, there is some common stages of testing method will be gone through as listed below; Risk Assessment Methods identify new methods in testing methods and strategies Research investigate mechanisms and other resources that can be applied in design and test activities Development incorporate strategies into standardized test methods Validation make sure the accuracy and reproducibility are 100% granted Acceptance determine acceptability for users Implementation ensure effective ways of method for operators and users 3 Program management Project manager will look after the entire project, call for meeting two times a week for progress checking and review whenever issues arise during the period. Project engineer will work out on design specification to be developed and tested accordingly. Risk officer will report risk resolution status to management team. Technical and sale engineers will control the quality assurances and functionality of entire project. Individual will have second plan for the case of emergency if first plan is failed to implement. Each and everyone will communicate and discuss the progress of the project via phone, online instant messages and email. 4 Risk management 4.1 Purpose This document describes how we perform the job of managing risk for Amphicar II project. It defines roles and responsibilities for participants in risk processes, risk management activities that will be carried out, schedule and budget for risk management activities including any tools and technique that will be used. 4.1.1 Project Manager The project manager will assign a Risk Officer to the project for identifying purposes on the projects organization chart. Project Manager, Risk Officer and all project engineers should have videoconference biweekly to review the status of the risk mitigation efforts, review the exposure assessments for any new risk items. 4.1.2 Risk Officer Coordination of risk identification and analysis activities, maintenance of the projects risk list, notification of project management of new risk items and submission of the report in risk resolution status to management. 4.1.3 Project Engineers/Sale/Technical Engineer Officer will assign each newly identified risk to a Project Engineer, who will assess the exposure and probability for the risk factor and report the results of that analysis back to the Risk Officer. All Project Engineers are also responsible for performing the steps of the mitigation plan and reporting progress to the Risk Officer biweekly. 4.2 Risk Documentation Risk Identification 1. Man Power From individuals or organizations, illness, death, resignation. 2. Project Job taking too long, unable to complete within deadline. 3. Financial Over spent project budget, no enough fund to complete the project. 4. System Failure Sever or PC down or crash. 5. Communication Break Down Failure to pass down information. 6. Technical Individual weakness of technical skill and knowledge 7. Procedural Failure of accountability internal system and control. 8. Health Safety Injuries staff in the course of project. 9. Security Loss of data through unauthorized access. 10. Confidential Improper used of data by the staff 4.3 Analysis of Risk and Risk Rating Matrix 4.3.1 Risk Likelihood Assessment Table Probability Description Almost Certain 1 in 10 Chance Likely To Occur Likely 1 in 100 Chance Will Probably Occur Possible 1 in 1000 Chance May Occur Occasionally Unlikely 1 in 10,000 Chance Do Not Expect To Happen Rare 1 in 100,000 Chance Do Not Believe Will Ever Happen 4.3.2 Risk Rating Matrix Table LIKELYHOOD CONSEQUENCE Insignificant Minor Moderate Major Catastrophic Almost Certain Low Significant High High High Likely Low Significant Significant High High Possible Low Low Significant High High Unlikely Very Low Low Significant Significant Significant Rare Very Low Very Low Low Low Significant 4.3.3 Risk Action Level Table Risk Level ACTION LEVEL Very Low Risk Officer Low Risk Officer Significant Department / Team High Project Manager / Department 4.4 Risk response 1. Man Power For individuals or organization, illness, death, resignation, personal matter. Lack of manpower could have caused the direct impact on the whole project progress, such as delaying on the deliverable of the project within given time. According to our Gantt chart, to lessen the impact or to overcome for above risk, we have targets for each section to complete one day before the dead line and also as we have split up our project, everyone has to be submitted to the project manager advanced in two days before the dead line. So that, in case someone leaves in an unexpected condition, we still have time slot to cope the job within the given time. 2. Project Job taking too long, unable to complete within deadline. There could be many reasons for the delay. It is very important and we could face the liability for the delay period. To overcome this risk, we have reserved some tolerance period and fund. Keep track on the project progress with the Gantt chart schedule. 3. Financial After spending more on low priorities, there is not enough funds to complete the project. There are a lot of factors that could cause the financial over spent. The major cost consuming factors are labor cost during the test process to improve the functionality due to unexpected time delay and longer period to done the test. Improper budget plan may cause the project failure. To overcome the risk, we have allocated the budget accordingly and set aside some fund, so that in case of financial crisis or in the worst scenario, we still have some budget to work out. To minimize the test cost without jeopardizing the quality of the product, we implemented all the test procedure and specification carefully. 4. System Failure Sever / PC down or crash. Equipment break down could cause the major issue as well. In the event of server or computer which important information stored was crashed or unable to operate, there will be a delay. We need to re-do all the work and it might cause project failure. To overcome and lessen the impact from this risk, everyone had kept their project information not only in the computer but also at external hard drive and thumb drive. After sending out to project manager at the given date, the project manager had compiled all the individual work and saved it in his external hard drive as well. 5. Communication Break Down Failure to pass down information. The breakdown in communication could cause the total destruction of the entire project. To overcome this risk, we have a schedule to meet one week 2 times, the first meeting of the week will be conducted by video conference. 6. Technical Skills- Weakness of knowledge in technical skill could prolong the employee is handling and maybe even impose the danger or damage to himself or the whole project. To overcome this risk, each one of us has to monitor closely and updates each other. Anyone finds out some important information on the web or book that could improve our knowledge and skill for this project, we had to share by mail or scan the page and attach it. 7. Procedure Failure of accountability, internal system and control. Failure of accountability, internal system and control could cause the whole organization structure collapsed. To lessen this risk, we had already implemented the role and responsibility for each one of us and organization chart. This will ensure each one of remain still on the track while doing project. Moreover by having flexible organization chart (rotation of duty) will ensure that everyone is involved. 8. Health Safety Injuries staff in the course of project. Health and safety always has been the highest priority in every organization. Lacking of safety requirement could cause paralyze the whole organization and goal. To overcome this risk, we had been oriented with safety requirement and regulation issued by WHS (Work place Safety and Health). 9. Security Loss of data through unauthorized access. Loss of data through unauthorized access could have more than unexpected impact on the progress of the project. To overcome the risk, we had implemented all the security access code to our equipments and facility, which contains the informations of the entire project. 10. Confidential Improper used of data by the staff. Improper used of confidential data may cause in leak aging of information to the third party as well as there can be bad reputation in Society. To lessen the risk, we had been brief all the staffs regarding about how to take precaution on this issue. 4.5 Risk Assessment RISK RISK TYPE IMPACT Likely-hood Risk level Current control Mitigation options Risk owner Man power Delay project Medium Medium Amber Back up man power Set target earlier date Risk Officer Overrun dead line Financial Medium Low Amber Closely monitor with schedule time line Risk Officer Over spent on budget Project failure High Low Amber Set aside some fund Risk Officer System Down Operational High Medium Orange Back up system Department /Team Communication break down Project failure High Low Amber Twice a week meeting Risk Officer Lack of skill and knowledge May danger to other Medium Low Amber Sharing knowledge Risk Officer Failure of accountability Operation Medium Low Amber Role responsibility Risk Officer Health safety Sick or Injury Medium Low Amber Brief on WHS Risk Officer Lack of security Operational Medium Low Amber Implement access code Risk Officer Leakage of confidential Operational, Financial High Low Amber Brief on the rule Risk Officer 5 Resources required Defining the resource requirement is dividing the responsibilities of the people who involved. To do this, initially, listing roles and responsibilities for the project then start with the ideal way in which the project should be organized. It is often useful to refer back to the previous project that the people done before which kind of roles and responsibilities exhibited. Also review the resources available such as software, PCs, budgets limitation for the project and the individual member skill that they possess. Lastly, it is required to arrange the responsibilities, which is suited for every team member. 6 Deliverables The projects are monitored from planning to operations. In accordance with the customers needs, wants and expectations, the project should have to plan towards delivering. The purposes are to complete on time, within budget, with the highest degree of quality, etc. Following are some facts of deliverables Procurement and Contract Management The decisions are to be made including selection of contractors and the types of contracts to be utilized. Executive Summary This should be a clear and concise summary of the current status of the project such as budget, schedule, quality etc†¦ Project Activities and Deliverables This is to highlight the deliverables occurring the previous month and planning for the next one to report in meeting, audits and other reviews, design packages submitted etc. Action Items/Outstanding Issues The action items/ outstanding issues may be dropped from this section upon full implementation of the remedial and upon no further monitoring anticipated. Product Quality The product is needed to plan corrective actions for deficient in quality. Internal and Stakeholder Communications It should have a discussion between the internal members and stakeholder. Environmental Monitoring The environmental permits may be obtained to specify additional requirements to be adhered. Safety and Security In order to complete the project, safety and security is required for all individuals working. Traffic Management This should be the requirement for providing monitoring and oversight of day-to-day maintenance of traffic operations. Project Communications (Media and Public Information) A critical objective for the projects is to maintain the trust, support and confidence of the media and public throughout the project. Human Resources Management This includes how roles and responsibilities for the project. Any other project functions that the project sponsors feel would be beneficial to include in the project Management Plan to ultimately help in meeting the project Objectives. 7 Organisational structure 7.1 Roles And Responsibility Project Manager will manage the entire project, assign right task to the right person, call up the meeting and always take note of the deadline. Project Engineer will directly assist to project manager with majority in developing and testing the project. Sale Engineer shall have responsibilities of marketing, budget control, banking and purchasing. Technical Engineer manages the technical part and specification of the project. Risk Officer will maintain the projects risk list, safety and security of the entire project. 8 Operational Concept The project is about the design of the Amphicar-II which is the amphibious vehicle and able to operate as a recreational water vehicle and travel on the land. The aim of the project is to produce an energy efficient, environmentally friendly consumer vehicle and crossing in the English Channel to beat the record of Richard Branson set in the Gibbs Aquada (2004). General description of the project The project carried into 4 parts. a. Draft systems engineering management plan (SEMP) b. Draft system requirement specification (SRS) c. Draft functional analysis and allocation (FAA) d. Final system specification (SS) Before we start the project, we formed the organizational group. Then we analyzed the work breakdown structure, such as schedule, cost and product testing method. First, we drew the gantt chat for schedule and estimated the cost. Then, we analyzed the program and risk management and defined resources and types of deliverables. In the second stage, we defined needs and system requirement specifications. The needs include able to travel on road and water, environmentally friendly, energy efficient and cross the English Channel to beat Gibbs Aquada. The requirements are general, safety, user, environmental, security and privacy and legal requirements. In the third stage, we sketched the functional analysis and allocation. We used the core software to produce the diagram. We sketched the physical designs and write the component details and matched them. And we drew the flow chart to analyze the system. In the final stage, we performed the system testing and summarized the project. And, we made the modification according to the test result. Then, we prepared the report and handover to the customer. System Requirements Specification (SRS) 9 Scope The aim of amphicar-II project is to produce an energy efficient, environmentally friendly consumer vehicle that is capable of travelling on road and operating as a recreational water vehicle. Moreover to introduce the vehicle to public, the first prototype will be used in crossing in the English Channel, beating Richard Bransons record set in the Gibbs Aquada. After years of ‘on the road development, amphibious cars start to introduce to the public which can travel not only on the land also on the water. In this project, we are trying to pursue the new technologies to provide better innovative, efficient, affordable options for daily life. To concern about this, below will briefly describe what the system all about is according to purpose, operation and maintenance. 9.1 System Overview 9.1.1 Vehicle On The Road Hybrid system Hybrid means any vehicle that combines two or more sources of power that can directly or indirectly provide propulsion power. [7] It uses the rechargeable energy storage system and uses as power source to drive the vehicle. As concerns increase over global warming, hybrid uses less fuel and causes less pollution to environment as well as easy mode of transportation and lessening. Operation of hybrid system with engine According to our needs, we should be using Gasoline-electric Hybrid Structure that can compatible to our aims. This structure includes the following parts to operate as hybrid system; Gasoline engine the gasoline engine using in our Amphicar II project will be smaller than other normal car engines but it can help to reduce emissions and increase efficiency Fuel tank the fuel tank in a hybrid acts as an energy storage device for gasoline engine Electric motor the technology of electric motor using at hybrid system is very advance and can be used not only as a motor also as a generator to supply power source to engine. Electric motor can pull energy from the batteries as well as will recharge again while the vehicle is moving. Generator the generator only produce electric power to the engine Batteries the batteries are the energy storage devices for the electric motor in a hybrid car. As for energy efficiency and environmentally friendly, we have choose to use hybrid technology engine for our amphicar-II. Hybrid system is the wave of the future and there is more incentive to purchase one. In our conceptual design for land, the standard production model of Amphicar II will be sport car design and power by larger V-6 engine and more powerful electric motor, with the combination of the concept of plug-in hybrid that will able to go from zero to 62 miles per hour (100 kilometers per hour) in 3.5 sec and will has a top speed of 187miles per hour (301 kilometer per hours) with CVTs continuously variable transmission 5 speed manual high performance close ratio transmission. It will be the first ever its kind of in amphibian car, which can able to deliver the performance of sport car with maximum fuel efficiency. The vehicle type will be front engine, front wheel drive with 3.73-1 axle ratio, 2-doors, 4-passengers, convertible top, fitted with four wheel independent suspension and brake with stainless steel rotor. The amphicar-II will be approximately weighs 3,300lbs(1500 kg) and the weigh will be split up 53-47%, with 53% on the drive tires on the front 9.1.1.1 Operation The controls and operation will be completely carlike on the land. On water the accelerator can be use as a throttle and the steering remains as the same. 9.1.1.2 Vehicle Style The styling of the amphicar-II body structure will be look a bit like Lamborghini. The dimension of the vehicle is 4 meter in length, 2 meter in width and 1.5 meter in height. 9.1.1.3 General Feature Of The Vehicle There will be climate-control system, 4- air bags, tachometer, drivers passengers electric seat, drivers seat memory, speedometer for land and water, cruise control mode, oil pressure, engine temperature, voltage meter, gasoline fume detector, bilge ventilation blower, compass, clock, navigation (GPS), auto pilot system in water mode and AM/FM stereo. 9.1.2 Vehicle On Water Jet Engine To provide faster speed with better performance, we decided to use jet engine with lightweight and compact design while driving on the water. Though there are different types with varies sizes in jet engines, the technology used in jet engine is all the same. The fact is they depend on the high-pressure column of water pushed out of the engine to propel the boat. To travel on the water our Amphicar-II will be power by Berkeley Marine Jet with power trim package and it will has capable of speed up to 40mph (65 km/h) on water. It will able to pull a water skier easily. The Berkeley Marine jet will be design to be lighter and more compact. It will have half a length and one-third the weight, compare to most other water jet. The impeller will be installing and contain inside the body of the jet, therefore it will be very safe for swimmers. The amphicar-II will have a low speed reversing capability by running the water jet in reverse direction. The steering will be mounted on the back of the stator nozzle and will connect to the car steering wheel. 9.1.2.1 Main Body Materials Another great thing about this amphicar-II will be durable and attractive. The lower part of the amphicar-II will be lightweight component the 5052-alloy aluminum single piece hull. The upper part of the amphicar-II body will use lightweight fiberglass to minimize the overall weight of the amphicar-II. 9.1.2.2 Feature On The Lower Part Of The Body The hull will be design to be aerodynamic in road mode and hydrodynamic in water mode. It will provide over 1750kg of hydrodynamic lift. It will also provide a stable planning surface allowing the amphicar-II to skin/plane over the surface of the water when given sufficient from the jet. The hull will have a keel fin that will give s directional stability and provide grip for high speed handling performance on water. There will be a spray rails and chin either side of the body, it will prevent the water spray to the cockpit and ensure the occupants remain dry. Also it will provide grip to give exceptional maneuverability. 9.1.2.3 Special Feature The hull will be pack with floatation foam and the amphicar-II will not sink if it knocked at the bottom part of the body. It will only float on the water in the worst scenario, but it would not sink. 9.1.2.4 Special Feature Of Suspension This amphicar-II will have retractable 4 points independent front and rear suspension system. By retracting its four wheels up to within the wheels housing, it will prevent from the wheel dragging to the water and will increase its water performance, and better manoeuvre ability. Also it will automatically decouple when the engine no longer drives them. The hydraulic rams that move the control arm suspended corner up and down, also serve as automatic ride height control. 9.1.3 Mode Transition There will be mode selection switch, to change either water mode or land mode. The mode selection switch will interlock with water sensor, to prevent from changing to water mode while driving on the road. So that to change from land to water mode, the water sensor has to detect enough water depth in order to retract the four wheels. The switch will also have a cover to prevent from accidentally switching of mode select switch. By pressing the mode selector button to marine mode, it will drops the clutch, disengages the road drive, shifts the transmission into aquatic duty, retract the wheels, the jet drive kick in and take off in water. All this process will take place within 10 sec. The retraction of the wheel will be as same as what AQUADA used but only difference is that the wheels are retracted upwardly and aluminum plates will be occupied firmly without leak aging at the place of the wheels. So the entire Amphicar looks like totally as a boat floating on the water surface confidently. In order to prevent leaks, this Amphicar-II has covered with a single frame using aluminum metal. 9.1.4 Performance It will be like a sport car on the road and speedboat on the water. 9.1.5 Maintenance Frequent hull inspections at panel seams and joints are essential. The user should check and clean after cruising in salt or brackish water is a thorough hosing with fresh water for the entire hull and all exposed suspension and nautical propulsion components. Items need to be check by service engineers are lists down below, 1. Road test 2. Wash oil filter cap and breather 3. Wash air filter and carburetor 4. Renew filter 5. Wash out the petrol pump 6. Clean petrol gauge of three way cock 7. Check fan belt tension and dynamo mounting bolts 8. Check cooling and heating system 9. Clean sparking plugs 10. Renew sparking plugs 11. Check and clean dynamo and starter motor 12. Check and tighten cylinder head nuts 13. Check valve clearance (cold) adjust if necessary 14. Check ignition clean and adjust contact points 15. Check engine, gearbox, radiator and exhaust mountings 16. Check brake and clutch pedal travel, also handbrake 17. Check the gear shift mechanism 18. Check play of steering, adjust if necessary 19. Check tightness of steering mounting bolts and linkage 20. Check play of stub axle bolts, re tighten if necessary 21. Check steering knuckle arm play, re tighten if necessary 22. Check brake hoses for condition and leaks 23. Check front and rear hub bearing adjustment 24. Check shock absorber mounting and coil springs 25. Check function of door hinges and locks 26. Check weather-strips and sealers for condition. Apply talc powder to door sealers 27. Check the vehicle for water tightness 28. Check function of all Bowden cables 29. Check tightness of exhaust flange to manifold 30. Check all bolts, screws and nuts of body, retighten 31.Check wheel studs for tightness, retighten if necessary 32.Check tire pressures 33.Interchange road wheels to balance wear 34.Check toe-in align if necessary 35.Wash Bilge pump and strainer 36.Check operation of all electrical components, adjust headlamps 37.Wipe clean door handles, gear shift, and steering wheel 38.Test run, final inspection, check idling of engine, adjust if necessary Items to be service during maintenance. 1. Grease castor rods 2. Grease steering universal joints 2a. Check steering box oil level 3. Grease stub axle 4. Grease axles tubes 5. Pock fr

Martin Delaney Essay

Martin Delany was born in West Virginia a free man, the son of Pati and Samuel Delany. He was considered free because his Mother Pati was a free women. In his growing years he and his siblings were taught to read using the New York primer to learn to read. To keep from being arrested his mother moved the children to Pennsylvania a free state. He did have to leave school occasionally to help on the family farm but eventually he did migrate to Pittsburgh where he became a barber and laboroer to support himself.- In 1834 Delany met and married Catherine Richard with whom he married Catherine Richards and they had 11 children that all survived to adulthood. During the national choldera epidemic in 1833, Delany became apprenticed to Dr. AndrewN. McDowell, where he learned contemporary techniques of fire cupping and leeching then condidered the primary techniques to treat. He continued to study under the mentorship of Dr. McDowell and other abolisionist doctors, such as Dr F. Julius LeMoyn e and Dr. Joseph P. Gazzam of Pittsburgh. Delany became more active in political matters. In 1835 he attended his first National men of color convention, held in Philadelphia since 1831. He was inspired to conceive a plan to set up a ‘Black Israel’ on the east coast of Africa. He also became involved in the temperance movement and organizations caring for fugitive slaves who had escaped to Pennsylvania, a free state. While Frederick Douglass and William Lloyd Garrison were in Pittsburgh in 1847 on an anti-slavery tour, they met with Delany. Together the men conceived the newspaper that became the North Star. It was first published later that year in Rochester, New York. The business was handled by Douglass, while Delany traveled to lecture, report, and obtain subscriptions. During these travels, he was frequently confronted by mobs opposing his views, sometimes violently. While living in Pittsburgh, Delany studied the basics of medicine under doctors and maintained his own cupping and leeching practice. In 1849 he began to study more seriously to prepare to apply to medical school. In 1850 he failed to be accepted to several institutions before being accepted at Harvard Medical school, after presenting letters of support from seventeen physicians. He was one of the first three black men to be admitted there. Following the war, Delany continued to be politically active. He worked to help black cotton farmers improve their business and negotiating skills to get a better price for their product. He also argued against blacks, when he saw fit, however. He opposed the vice presidential candidate of J. J. Wright because he was too inexperienced, and also opposed the candidacy of a black man for the mayor of Charlston, SC. In the later 1870s, the gains of the Reconstruction period began to be pushed back by more conservative elements. White Democrats replaced Delany in office. Parlimentary groups such as the Red Shirts suppressed black voting in South Carolina, especially in the upland counties. In reaction to whites’ regaining power and the suppression of black voting, Charleston -based blacks started planning again for emigration to Africa. In 1877, they formed ‘Liberia Exodus Joint Stock Steamship Company’, with Delany as chairman of the finance committee. A year later, the company purchased a ship – the Azor – for the voyage. Delany worked as president of the board to organize the voyage. In 1880, he withdrew from the project to serve his family. Two of his children were students at Wilberforce College and required money for tuition fees. His wife had been working as a seamstress to make ends meet. Delany began practicing medicine again in Charleston. On 24 January 1885, he died of tuberculosis in Wilberforce, Ohio.

Develop a Coherent Marketing Mix for a New Product or Service Essay

In this assignment, I am going to describe and explain how Apple uses the marketing mix for one of its latest product, a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product, price, place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have been chosen is one of the latest product of Apple which have been released during November 2012, the mini IPad. This new IPad is available in two models, one with Wi-Fi and another is Wi-Fi + cellular. The IPad mini has two colours which is black and white and the price range is from  £269 to  £529 Target market The target market that chosen for the mini IPad is male and female between the ages of 19 to 49, those that are currently in further education or in employment. Also, it is also targeting at Apple loyal customers. The reason for this market group is because, people between the ages of 19 to 49 are more likely to use high technology product. Especially with people who are in education and employment because they will need to use tablet for works purposes. Product life cycle When developing a product, Apple must consider factors such as, customers’ wants and needs, the physical appearance of the product, the quality and reliability of the product.  All products must go through a product life cycle which is an important concept in marketing. The product life cycle describes the stage that many products must go through. However, many products will not be able to reach to the final stages because of decrease in demand of product failure. The four stages of the product life cycle are; * Introduction – researching, developing and then launching the product * Growth – when sales are increasing at their fastest rate * Maturity – sales are near their highest, but the rate of growth is slowing down, e.g. new competitors in market or saturation * Decline – final stage of the cycle, when sales  begin to fall Reason for chosen product The reason that I have chosen the mini IPad is because; the mini IPad is one of the latest technologies available in the market at the moment. Moreover, it is also because, all the applications are available and easily to download from the Apple store that have been built in with the mini IPad. Plus, the mini IPad is light in weight and with the Wi-Fi and cellular connection available it is very easy to carry along. Therefore, this mini IPad has been designed to meet many of customers’ requirements of an ideal table which are; efficient, portable and easy to use. Another reason that made me to select out this product is because of its attractive appearance. Apple has designed this product to meet both genders as the mini IPad is available in two colours; black and white. Normally, the attractive classic black is an option for male while the stylist shinny white is for female. The appearance and packaging of the product is important because the consumers must look at the appearance first before knowing the quality of product. So, if the mini IPad is badly presented its may not be able to catch customers’ eyes. Moreover, one of another important reason for chosen the mini IPad is because, Apple is popular for developing quality and high performance product that can last for long time therefore, it is very likely that the mini IPad are also to have a high quality performance. Pricing Out of the 4Ps, price is the only element which creates sales revenue for Apple while all the others Ps are costs. . The price of an item is clearly an important determinant of the value of sales made. Researching consumers’ opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay Pricing strategies is not an easy for business including Apple, to determine because the price must be reasonable and appeal to the target market. Within pricing strategies, there are three factors to its; cost based pricing, customer based pricing and competitor based pricing. Cost based pricing is when price is determined by adding a profit element on top of the cost of making the product. Customer based pricing is where prices are determined by what Apple believe customers will be prepared to pay. While competitor based pricing is where competitor prices are the main influence on the price set. Currently, the price range of the mini IPad is from  £269 to  £529. This price range is determined based on the combination of cost and customer based pricing. It is based on the cost based pricing because, people who are actually buying the mini IPad are not interested in the production cost of the product but instead, what they are interested in is the value which the mini IPad provides them. Moreover, it is also considered as customer based pricing because, the price range of the mini IPad is considered as a premium price for a tablet. However, demand for the mini IPad is still high because mini IPad are seen as quality product and people are obsessing about it so they are willing to pay at the high price, therefore the price for this product is seen as reasonable for the target market. Promotion Promotion is all about communication, the process where businesses tried to raise awareness of products to the customers. Therefore, the main aim of promotion is to ensure that customers are aware of the existence of the products and also, persuade and encourage customers to buy the products. Normally, business would use AIDA model for its promotion. AIDA stands for; * Attention : A process when Apple need to attract and grab the customers’ attention by having a standing out point. * Interest: A process where Apple need to create interest in the mini IPad by demonstrate its advantages * Desire: A process where Apple need to move from discussing benefits to specifically how those benefits will help that customer. * Action – A process of getting the customer to buy the mini IPad. Promotional mix Furthermore, there are many types of promotional mix which is promotional methods for Apple to choose from. Example of promotional mix are includes; advertising, personal selling, public relations, direct marketing and  special promotion. Not all businesses are using the same types of promotional mix so in term of Apple, because the mini IPad is a premium product, Apple is less likely to do a special promotion such as buy one get one free. But instead, promotional mix, that Apple would be using are like advertising. Because Apple is a large global business with high profits figures therefore, they are more likely to use expensive type of advertisement. For instance, a television adverts during a prime time slot, electronic billboard and whole page print advertisement on Guardian newspaper. Similarly, Apple are also likely to use direct marketing which is a channel agnostic form of advertising that allows Apple to communicate straight to customers via text message, website and email. As evidences, if people are to visit Apple webpage and sign up for newspaper, they will definitely find information about all new products of Apple including the mini IPad. Place Place in marketing is also known as distribution channel, a location or methods where customers can buy what the businesses is offered. So, the main objective of place in marketing mix is to make products available in the right place, at the right time. So for example, if there are no Apple stores in London, many consumers would not bother to go all the trouble to buy the mini IPad. Distribution channel can be direct transaction between Apple to consumers but, it is can also be from Apple to retailers like Tesco then to consumers. Moreover, there are many distribution methods that business can choose from and each one of the business choose a different way to approach it to their customers. For example, market stalls, online, and stores. When Apple are to consider to select their distribution channel, they are certain factors that they must aware of. The first factor is market segment, so a place that must be familiar with the target market. Second factor is changes during the product life cycle as different channels can exploited at the different point. The third factor is the amount of training and support the distributor requires. In term of Apple, because they are a global business so, they are currently having many channels to distribute its mini IPad. The most common channel is through the Apple store that available to visit across many cities. However,  because demand for Apple’s product is too high, many consumers now prefer to pre-order and buy the product online which is much quicker and efficient. Conclusion In conclusion, all of the 4Ps elements of the marketing are to have a major impact on the mini IPad, therefore it is recommend that Apple must always careful with it.